Context
A Web project without direction
An engineering company set out to create a new website to present its services, expertises and portfolio. While they had hired a communication agency and had a fairly clear vision, the project quickly lost momentum. Deliverables were fragmented, support was lacking and the overall direction was vague.
Content still needed to be created, SEO was neglected and coordination between stakeholders was breaking down. Although all the elements for a successful site were present, they lacked coherence and a roadmap: the project ground to a halt.
Our approach
Structure, design, deliver.
To get the project back on track, we took the following steps:
Bringing everyone together: We gathered all key stakeholders to realign on the project goals and define a logical site structure, balancing business needs with intuitive navigation.
Optimizing the user journey: We streamlined the user experience to make key information easily accessible and encourage conversion.
Content strategy: We developed a content plan with clear, relevant and SEO-optimized copy for every page.
Close technical oversight: Throughout the integration phase, we ensured that all design and functionality adjustments were properly implemented.
User testing: Before launch, we ran user tests to spot any friction points, ensuring a solid foundation.
A shared roadmap guided decision-making and sped up approvals — keeping the project agile and focused.
Results
A Functional Website, delivered on time
This coordinated approach led to the successful launch of a website fully aligned with the client’s needs: clear navigation, a clean and modern design and content that highlights their expertise.
Internally, improved communication and structured project management helped all teams regain momentum.
SEO was integrated from the ground up, boosting visibility on search engines. Beyond the delivery itself, this project proves the value of solid project leadership and a shared vision when building a website that truly works.
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