Context
Modernizing the online experience and optimizing sales operations
Rabaute Automobiles, a dealer of new and used vehicles, wanted to revamp its e-commerce site to better serve its customers and strengthen its local presence. Their previous platform, built on OS Commerce, was outdated and unintuitive, making content updates time-consuming. The company aimed to migrate to a more modern solution that reflected its brand identity, improved backend management of online orders, leveraged key sales indicators and ensured GDPR compliance.
The challenge: combine a visually compelling redesign with a robust architecture, a reliable back-office and streamlined product updates and sales tracking.
Our approach
Full redesign with tailored SEO strategy
We began with a thorough audit and drafted a detailed technical and functional specification.
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We then redesigned the site architecture with a user-first approach and a modern visual identity. A PrestaShop template was selected and customized to reflect the brand’s image and support sales conversion goals. At the same time, we rolled out a full visual revamp, integrated high-quality visuals and built product and vehicle pages with strong UX/UI principles and SEO-ready structure.
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On the SEO front, we rewrote the content to improve visibility for local searches, optimized meta tags, captions and page structures.
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We ensured full GDPR compliance by updating legal notices and refining data collection processes.
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In the back office, catalog updates are now faster, and the purchase/order flow has been simplified, with real-time sales tracking.
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The migration to Sigilence hosting was carefully managed to prevent any downtime or data loss.
We concluded the mission with training sessions for the client’s team, covering Google Analytics, product sheet editing, and blog management.
Results
A high-performance website with streamlined order and content management
The new website offers smoother navigation, increasing visitor engagement and reducing bounce rates. Site administrators can now easily manage product listings and orders independently. Web traffic has grown with a more qualified audience.
This complete revamp helped enhance the brand image, improve online sales efficiency, and lay a solid foundation for future digital developments.
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